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Proudly Made in Skaneateles, NY


Airports, Coffee & Pavlov’s Dogs

Have you ever wondered why certain environments, music and even scents inspire you and stimulate creative thought and ideas? To expand on this question even further. Why do we come up with the greatest ideas when we’re not coming up with ideas? When we play,...

Deductive & Inductive Reasoning As Opportunities

The greatest ideas typically result from Abductive Reasoning, where one looks at a set of seemingly unrelated data with the understanding that a solution is there. Two additional reasoning methods can be used to develop ideas and explore opportunities, Deductive and...

From Inside Out – How to Create Change

How do you explain why others are able to achieve things that defy all assumptions? All the great leaders and organizations in the world think, act and communicate the exact same way, and it’s the complete opposite of how everyone else does it. Very few...

Abductive Reasoning

Abductive Reasoning is at the heart of Creativity, including Innovation, Design Thinking, and all other methods and visionary goals. The most ground-breaking ideas resulted from looking at a set of seemingly unrelated components. Abductive reasoning typically begins...

Horrific Living, Through Ketchup

This has stirred up some interesting conversations at TheDieLine.com. Here my share; This work is genius!!! Look at all of the heated conversations. And chances are, this idea will stick with you, whether you love it or oppose it. THIS is the heart of Advertising...