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Sketchbook

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Proudly Made in Skaneateles, NY

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Ignore, Copy and Steal. When Ideas Go Public.

When you have an idea and make the idea public, one of three things will happen, and what you should learn from each one… 1. Everyone will ignore the idea – What could this mean… Your idea did not fill a need or a desire. The conditions may not be...

What is Innovation?

Innovation is the successful exploitation and execution of the opportunity of an idea within a business model. Innovation – This is the space following an idea generation session (creative thinking, brainstorming, etc.). Innovation deals more with quality,...

Characteristics of a Problem As Ideas

Smaller sets are manageable – whether they are people, projects or things. We’re able to see them in their entirety. We understand the dynamics, processes, resources and forces involved. And we have a greater and more intimate control over the smaller...

Criteria For a Successful Startup

Every successful entrepreneur has his own criteria for measuring the success factor of an idea for starting a business. There is also value in studying how others make decisions. Norm Brodsky, a veteran entrepreneur who founded and built half a dozen large companies,...

Testing Your Ideas

No entrepreneur wants to waste their time developing a business idea that will only end up flopping. Here’s a simple test to determine whether your idea has a chance of becoming valuable and desirable, or you’re just wasting your time and resources. The...
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