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Proudly Made in Skaneateles, NY

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Ignore, Copy and Steal. When Ideas Go Public.

When you have an idea and make the idea public, one of three things will happen, and what you should learn from each one… 1. Everyone will ignore the idea – What could this mean… Your idea did not fill a need or a desire. The conditions may not be...

Criteria For a Successful Startup

Every successful entrepreneur has his own criteria for measuring the success factor of an idea for starting a business. There is also value in studying how others make decisions. Norm Brodsky, a veteran entrepreneur who founded and built half a dozen large companies,...

It's In Our DNA to Create

We as humans are creative beings by nature. By our design and DNA we are wired to make stuff and create. The creative drive comes from a inner place, far behind our intellect and our emotions. It is something that cannot be learned or taught. It can only be realized...

Airports, Coffee & Pavlov’s Dogs

Have you ever wondered why certain environments, music and even scents inspire you and stimulate creative thought and ideas? To expand on this question even further. Why do we come up with the greatest ideas when we’re not coming up with ideas? When we play,...
Free Tips & Resources

Free Tips & Resources

I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)

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