Different techniques are used by restaurants to provide a memorable and enjoyable dining experience. How a menu is designedcan have a significant impact on a person’s perception of the restaurant and their openness to try new items on a menu, is one example. It has...
Good words are worth much, and cost little. ~ George Herbert Based on a study by Cornell University (published in the Cornell Hotel and Restaurant Administration Quarterly), menu items with good descriptions outsell others by 27%. Descriptions that use expressive...
It is nearly a 100% certainty (as long as a table is available) when someone comes into a restaurant they will purchase something. The question then becomes ‘what will they order, and how much will they spend?’. From an operational perspective, what impact will their...
