Chris Brogan recently posted Quid Pro No. The situation is simple: If I invite you to join the Facebook group for Trust Agents, it’s because I think you’ll get some value out of participating there. Say you join the group. If you now invite me to join your real estate...
Give this a quick thought: Big-brand retailers are plastering the apperal they sell with their brand marks, logos and slogans. Why are consumers not demanding advertising fees for wearing the brand-marked apparel?