Portfolio 

Capabilities 

Work Created For

About

Sketchbook

315-657-5691
Proudly Made in Skaneateles, NY

FOUNDER OF

Don't Serve Garbage On a Silver Platter

Delivering business results through the online social space cannot be accomplished without being genuine. It’s only a matter of time before your real intentions and objectives are revealed. It doesn’t take a genius to distinguish between the scents of...

Quantity is Not Quality – Online Users & The Quality of a Click

What does concrete data really say about the quality of a click. How can we measure the quality of concrete data to better understand online users within our communities? If 500 individuals “like” a post or a page, it is simply 500 individuals who clicked...

Social Media "Follow Us" Basics

We’ve been noticing major and minor brands utilizing Social Media as part of their online marketing initiatives. To include these non-traditional marketing approaches is good. The way it is executed is not good. Why would someone click the Facebook or Twitter...

Big Brand Moves Media Budget All Digital

Southern Comfort had spent nearly $8 million last year on traditional marketing – TV and Print. Now, their entire budget has moved online; facebook, hulu, etc. Pretty impressive to shift funds without partiality. What’s more interesting is what did an...

Doctors Not Confident in Their Healthcare Service?

There’s an increasing number of health care providers who are essentially giving no option for their patients but to keep silent and not post any negative remarks on the Internet pertaining to the doctor. If you offer a quality service, regardless of the...
Free Tips & Resources

Free Tips & Resources

I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)

Thanks for reaching out!