Delivering business results through the online social space cannot be accomplished without being genuine. It’s only a matter of time before your real intentions and objectives are revealed. It doesn’t take a genius to distinguish between the scents of...
What does concrete data really say about the quality of a click. How can we measure the quality of concrete data to better understand online users within our communities? If 500 individuals “like” a post or a page, it is simply 500 individuals who clicked...
We’ve been noticing major and minor brands utilizing Social Media as part of their online marketing initiatives. To include these non-traditional marketing approaches is good. The way it is executed is not good. Why would someone click the Facebook or Twitter...
Southern Comfort had spent nearly $8 million last year on traditional marketing – TV and Print. Now, their entire budget has moved online; facebook, hulu, etc. Pretty impressive to shift funds without partiality. What’s more interesting is what did an...
There’s an increasing number of health care providers who are essentially giving no option for their patients but to keep silent and not post any negative remarks on the Internet pertaining to the doctor. If you offer a quality service, regardless of the...
