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Criteria For a Successful Startup

Every successful entrepreneur has his own criteria for measuring the success factor of an idea for starting a business. There is also value in studying how others make decisions. Norm Brodsky, a veteran entrepreneur who founded and built half a dozen large companies,...

To Identifying The Purpose, Answer the "Why" Question

At the beginning of the day, every organization must ask themselves the provocatively dumb “Why?” question; “Why are we doing this?” Non-monetary success cannot be determined without understanding your true purpose behind what you do? Getting...

What If it Was Medium

What if Starbucks termed their drink sizes as Small, Medium, and Large. How would this alter our brand perception of Starbucks.
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