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Quantity is Not Quality – Online Users & The Quality of a Click

What does concrete data really say about the quality of a click. How can we measure the quality of concrete data to better understand online users within our communities? If 500 individuals “like” a post or a page, it is simply 500 individuals who clicked...

Social Media "Follow Us" Basics

We’ve been noticing major and minor brands utilizing Social Media as part of their online marketing initiatives. To include these non-traditional marketing approaches is good. The way it is executed is not good. Why would someone click the Facebook or Twitter...

Big Brand Moves Media Budget All Digital

Southern Comfort had spent nearly $8 million last year on traditional marketing – TV and Print. Now, their entire budget has moved online; facebook, hulu, etc. Pretty impressive to shift funds without partiality. What’s more interesting is what did an...

Who Made Emotions King?

Chris Brogan recently posted Quid Pro No. The situation is simple: If I invite you to join the Facebook group for Trust Agents, it’s because I think you’ll get some value out of participating there. Say you join the group. If you now invite me to join your real estate...
Free Tips & Resources

Free Tips & Resources

I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)

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