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Unknown Color Theory

The most commonly known and considered aspect of color:

  • Chroma – The actual color. We simply refer to this aspect as color. When people talk about matching, they’re referring to this aspect.

The least considered aspects of color:

  • Value – The lightness and darkness of a color; tints and shades.
  • Temperature – Whether a color is cool or warm, and yes a blue can be warm or cool.
  • Intensity – The vibrancy of a color.

The unknown, and crucially important, aspects of color:

  • Distribution – The location of color, where the color is used and the proximity of a color to other colors. The nature and personality of a color can drastically change when it’s location is changed.
  • Quantity – The amount of a color used. Large amounts of red will be perceived differently than red used as an accent.

Topics - Design | Marketing
Published - June 1, 2010

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Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

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The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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