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VSC Idea Management™

VSC Idea Management™ is a open model for managing the onset, development and execution of ideas; whether they are events, products, systems, or campaigns.
It can be applied in advertising campaigns, corporate planning and systems, business initiatives, new market penetration, product development, cost reduction, goal setting, and entrepreneurial ventures.

The VSC Architecture™ questions and notes are intentionally broad to encompass the wide spectrum of nuances that are unique to industries, challenges and opportunities. And, the model is structured using three variables; Vision (Why), Strategy (How), and The Creative (What).

Click here to download the full VSC Idea Management™ model PDF, including a worksheet. Enjoy!

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The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.

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