Web user behavior is not what it was 5 years ago. The practice of “surfing” the web is non-existent. Users are online with an objective in mind, they are looking for something specific. Don’t clutter their experience with boring and pointless “welcome to my site” messages plastered on the home page. Give them what they want. If they’re interested in “about” content, offer a separate page that dives into this type of information. Otherwise, don’t waste valuable webpage real estate on a “welcome message”, especially if your return users enter your site to be greated by an outdated prerecording.
How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4
The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.