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What if Starbucks termed their drink sizes as Small, Medium, and Large. How would this alter our brand perception of Starbucks.
According to research, to the mind seeing images of food is the same as seeing the actual food! The power of a great image on a restaurant’s social media
“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well-told is nature’s way of seducing us into paying attention to it.”¹ The...
The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.
I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)