Portfolio

Capabilities

Work Created For

About

Art Studio

Blog

315-657-5691
Proudly Made in Skaneateles, NY

FOUNDER OF

Will Someone Please Ban the Term "I Don't Like It"

If you’re in fifth grade, I suppose it’s perfectly OK to critique with terms like “I like it” and “I Don’t Like It”. But if you hold a position as a creative professional and your vocabulary is comprised of these selfish statements, please – get out of this industry. Are are by no means contributing anything useful to the world of communication.
You are a problem solver. Problems are never solved with a subjective mindset. Your personal feelings, tastes and opinions are fruitless.

Published - April 17, 2008

More on this topic…

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.

read more
Free Tips & Resources

Free Tips & Resources

I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)

Thanks for reaching out!